HELD

Helping ADHD entrepreneurs recognize the magic in their minds and offering strategies for a smoother, more successful journey.

Welcome to HELD

Where we believe that ADHD isn’t a hindrance, it’s a superpower.

Running a business with ADHD is a constant battle between your big ideas and the chaos of daily tasks. If you’re feeling overwhelmed, isolated, frustrated or ashamed…

You’re not alone.

Our mission is simple.

We help ADHD entrepreneurs embrace the magic in their minds and build businesses that are aligned with their strengths - without the overwhelm, shame or self-doubt.

Executive Functioning Coach

You’re not doing anything wrong.

You’ve just been trying to use traditional business tools that were never created to actually work for you.

Because your brain has extra neurodivergent magic that those “traditional” business tools don’t understand.

But, you’re drowning and can’t figure out how to get rid of that constant cloud of shame over your head.

You decided to be an entrepreneur because you are MEANT to do this.

You just need the right tools in your toolbox to make it happen.

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HELD

Surround yourself with a community of women navigating life and running a business with ADHD.

WHAT’S INCLUDED:

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Curriculum

To help you understand why you are they way you are, get strategies to help you how to run a business with ADHD successfully and lift the shame so you can lean into your magic

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Expert Coaching

With Emily, 20+ year diagnosed ADHD veteran, mother of 3 boys and 2x business owner who gets your struggles as an ADHD business owner.

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Community

Surround yourself with a group of kind, caring, understanding female business owners just like you, ready to normalize, empathize and uplift you.

ADHD Coach & Business Mentor

ANNUAL MEMBERSHIP

for the ADHD support that you deserve.

INCLUDES:

  • Access to my private podcast with 5-10 minute episodes all about ADHD

  • Monthly LIVE Q&A with me to answer all of your questions

  • Monthly Body Doubling Calls to keep you accountable

  • Daily support inside the Facebook group with other ADHD business owners who GET IT

  • Exclusive access to my list of ADHD resources - from books to podcasts to social media accounts to follow

Meet Emily Schwalbach

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meet your ADHD coach

I’m Emily

Founder & CEO of HELD

I’m a former Kindergarten teacher, who received my ADHD diagnosis at age 16, despite years of teachers unwilling to fill out observations forms since I wasn’t a “behavior problem” . (Thanks mom for advocating for me!)

I decided the $30k/year teaching salary was not worth the daycare cost and set my sights on being the greatest stay at home mom there ever was.

Until I discovered that my brain did NOT like not working. Add the mom guilt, postpartum depression and anxiety to the mix and I suddenly found myself missing the fulfillment I got from teaching.

So, when I was presented with the opportunity to manage the social media accounts for our family business, I JUMPED AT IT.

And that led me to launching my own business, where I helped over 1,000+ entrepreneurs and small business owners with their marketing strategy.

While I still experience the ups and downs, struggles and shame of ADHD, I have a leg up ONLY because my journey started 21 years ago. I understand why I do what I do and have created strategies that help.

Over the years, I’ve learned how to:

  • Figure out my capacity

  • Work from home with screaming toddlers

  • Set boundaries with dopamine-filled social media platforms

  • Get back up after falling into the pit of shame when I double booked or missed a call

After a year of supporting ADHD entrepreneurs with their business, marketing strategy and personal lives, I want to help MORE of you succeed in all of those areas, too.

A place where you can get the ADHD support that you deserve.

A place where you feel HELD

MEET YOUR SUPPORT TEAM INSIDE HELD

Emily - Founder of HELD

EMILY SCHWALBACH

Leader & Founder of HELD

20+ year diagnosed ADHD veteran, mother of 3 boys and 2x business owner whose pastimes include, reality TV, thinking everyone is mad at her, and shaking her booty to early 2000s music to get out of her rumination spirals.

Alyse - COO of HELD

ALYSE MEYERS

Chief of Operations

Torie - Community Manager of HELD

AND keeping Emily’s ship running. She has 20+ years in project management, is a wife and mother of 2 girls, runs her own OBM business, and when she’s not executive functioning for her clients she’s cheering on the Buffalo Bills, being way too competitive at game night, and enjoying a drink on her porch with her sweet doggie.

TORIE HELSEL

Community Manager & Cheerleader

Torie is an Engagement Strategist & Manager who helps business owners create communities of people who TRULY get them. She's a chronic illness WARRIOR, with late diagnosed ADHD, mom of one SERIOUS Swiftie girl, who she loves spending time with (as well as her husband), when she's not catching up on reality TV or sending funny memes to her friends.

KIND WORDS FROM HELD MEMBERS

Client Testimonial: "Omgggg not me feeling validated so much - like to the point of feeling so relieved just in episode 1 of the podcast. And I'm not even done with it."
Client Testimonial: "I'm just here to say that I just finished binging all of your podcasts while coloring on my Taylor Swift coloring book and you're amazing. And I feel so validated while learning so much about myself."
Client Testimonial: "I think you might be magical."
Client Testimonial: "Listening to Body Doubling now, I'm so thankful you said how you watch/listen to shows often. I always feel pathetic like I need my little shows or music to help me get through anything. It's nice to know someone else does it too

FAQs

  • My private podcast in tandem with my Live Q&A call! Every other week I tackle an ADHD topic, give data and research, and then share strategies that personally have helped me OR my clients. AND they're only 5-15 min long!

    My live Q&A's help members specifically with their own issues. If I've learned anything, it's that the ADHD diagnosis comes with a LOT of variety! I wanted to make sure I gave my members the opportunity to get customized support, too.

  • Because we hate dealing with updating credit cards or worrying about monthly payments. You pay once and you're done for the year and it's off your mind!

  • While I am always speaking through the lens of a business owner TO business owners, a LOT of what I share is how we personally manage our ADHD and why our brains are the way we are.

    I think this program can be helpful to ALL people with ADHD or people who have family members with ADHD, not JUST business owners.

  • That's okay! The FB community is there to vent, share, and connect. It's also where we share reminders and updates but any big updates and reminders will be via email.

    If you don't need the community aspect, no need for Facebook!

  • Yes! You can access the recording in the Facebook group.

  • I get it, sometimes you can get into a program and realize it's not for you.

    Refunds are handled on a case-by-case basis, but generally speaking, you can get a full refund within a week of joining if the program is not right for you.

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GET THE ADHD SUPPORT YOU DESERVE.

so you can finally thrive in your business and in your life.

FIND YOUR MINIMUM

Your ADHD brain isn’t built for rigid, high-maintenance strategies—so stop listening to neurotypical advice that was never meant for you.

I’ll show you how my business thrives while managing my ADHD, running a busy household, and raising three boys—by finding my minimum and focusing only on what actually moves the needle. 

Less stress. Less burnout. More impact.

a free 3-day challenge for ADHD entrepreneurs

ON THE BLOG